Meet Ciara – Your
B2B Demand Gen Expert
Hi, I’m Ciara.
I’m a results-driven, AI-certified marketing leader with 10+ years helping B2B startups scale smarter and grow faster. I began my career managing multi-million-dollar ad spend at Starcom MediaVest, running national campaigns for brands like General Motors, Aspen Dental, and PODS. Since then, I’ve served as a seven-time marketing leader, building B2B demand generation programs from the ground up, advising CEOs and CMOs, and driving pipeline growth that contributed to acquisitions by companies such as Accenture and Zayo.
I'm passionate about blending high-level strategy with hands-on execution, designing repeatable marketing systems that drive sustainable revenue without wasting time, budget, or momentum.
Today as an advisor, I help early and growth stage B2B startups build scalable demand engines through senior marketing expertise without the full-time cost.
Trusted thought leader for leading B2B brands.
What I’ve Accomplished — and What’s Possible for You
Helped 2x growth-stage B2B companies get acquired by Zayo and Accenture by building demand generation engines that scaled both pipeline and evaluation
Unlocked $674K in new MRR within 90 days through a high-impact digital strategy tailored for a rapid scale cybersecurity startup
Generated $1.4M in net-new YoY MRR through scalable, digital-first lead generation systems for a data and analytics startup
Reduced Customer Acquisition Costs by 58% through transforming paid acquisition into a performance-driven, conversion-optimized channel for a healthcare growth-stage business
Increased marketing-sourced revenue by 41% and lowered cost per opportunity by 82% through full-funnel optimization and precise audience targeting with a supply chain and logistics business
