Demand Gen Built for
B2B Growth
Turn your marketing into pipeline, not guesswork.
Your Marketing Doesn’t Need More Tactics. It Needs an Engine.
Early-stage and growth-stage B2B startups often struggle with:
No predictable pipeline or measurable demand generation
Marketing efforts scattered across channels
High cost of senior marketing leadership
Dependence on long-term agencies with unclear ROI
Let’s fix that — fast.
Trusted thought leader for leading B2B brands.
Hi, I’m Ciara — your partner in building smarter B2B growth strategies.
B2B startups need growth, not guesswork. With over a decade of experience building demand engines that fueled acquisitions by Accenture and Zayo, Pocket CMOs was built to give you executive-level marketing expertise, without the cost of a full-time hire.
I help early- and growth-stage B2B companies:
Build repeatable demand frameworks aligned with sales and revenue goals
Gain clarity across campaigns, channels, and teams for faster, more efficient execution
Design scalable marketing systems that generate pipeline and sustainable growth
Instead of burning time and budget on trial and error, you get proven strategies, hands-on execution, and measurable results.
84% of B2B buyers have made their decision before you even engage (6sense)
Reach the right ICPs earlier in the journey—and focus your budget on conversions, not clicks.
Why Companies Bring Me In
No Overhead — Just Customer-Obsessed Growth
No layers; only clarity. Get executive-level marketing strategy without the cost, equity, or internal friction of a full-time hire.
Demand Engines That Actually Perform
Get a custom built scalable marketing system fully aligned with your funnel, sales team, and customer journey. No vanity metrics. No guesswork. Just measurable pipeline growth.
Messaging That Cuts Through Noise
Turn complex B2B offerings into clear, buyer-focused positioning. From awareness to activation, your value becomes obvious to the right audience.
GTM That Launches With Momentum
Whether it’s a new product or a new market, let me guide your team through the go-to-market process with precision, speed, and measurable results.
Sales & Marketing Alignment That Actually Sticks
No silos. Unify marketing and revenue teams around shared pipeline goals and accountability, so your demand generation translates directly to revenue.
Strategy Built Around Customer Truths
Ground every decision in data and qualitative insight, from interviews to funnel analysis, so your marketing meets your buyer where they are.
Plug & Play, Without the Ramp-Up
Slot into your existing team, tools, and goals, no months-long onboarding or over-engineered decks. You’ll see impact fast.
What it's like to work with me.